Kolkata : Dabur Amla, a heritage brand renowned for promoting strong, long, and thick hair, proudly launches its Father’s Day campaign, celebrating the enduring strength and unwavering love of fathers everywhere. The campaign aims to highlight the evolving dynamics within households in an increasingly tech-enabled world.
As technology advances, retired
fathers often find themselves distanced from the daily tasks and chores they
once performed for their children and households. This shift not only deprives
them of cherished moments of interaction but also diminishes their meaningful
roles in their children's lives. Through this campaign, Dabur Amla seeks to
foster deeper connections within families, by highlighting the importance of
spending time with each other.
“With people’s trust in Dabur
Amla, we are inspired to foster positivity by celebrating the timeless bond
between fathers and their children,” says Mr.
Ankur Kumar, Hair Care Head of Marketing at Dabur India Ltd. “This campaign
stands by resilient fathers and ignites the flame of familial unity and
appreciation, encouraging viewers to spend quality time offline with their
families.”
Dabur Amla, traditionally
associated with the strength of hair and roots, now sheds light on the common
emotional challenges faced by fathers who feel sidelined in a tech-driven
world. The brand’s commitment to strong family roots aligns with its values of
promoting strong hair and overall wellness.
Director
Gaurav Bhardwaj
of the multiple award-winning film production house SG Motion Pictures
comments, “The essence of family ties and the subtle shifts in our interactions
due to technology is a poignant subject. Challenging these changes with
heartfelt storytelling can spark meaningful conversations. We are honored to
collaborate with Dabur Amla on the Father’s Day campaign, bringing forth a
narrative that underscores the invaluable role of fathers in our lives.”
Through this heartfelt
initiative, Dabur Amla aims to inspire families to reconnect and appreciate the
steadfast support of fathers, reinforcing the idea that strong roots, both in
hair and family, are vital to thriving communities.
Video Link: https://www.youtube.com/watch?v=IH69SURRogE
No comments:
Post a Comment