Kolkata : Marico, one of India’s leading FMCG companies has announced the launch of Saffola Muesli with Flavour Pops, aiming to leverage the brand’s equity in the adult breakfast segment.
Over the years, Saffola has emerged as one of
the leading players with a wide breakfast range, having become #India’s No. 1
Brand in Oats and launching extension to categories like Peanut Butter, Honey
etc. Saffola has continuously innovated to meet the evolving needs of consumers
to make convenient nutrition ‘exciting’. Building on its legacy and commitment,
the brand peps up the category with crunchy muesli, in three new delicious and
flavourful options - Kesar Crunch, Berry Crunch and Choco Crunch.
Saffola launched their range of Muesli,
keeping in mind the popular flavours associated with milk, - whether it's the
rich and aromatic kesar, the fruity goodness of berries, or the indulgent and
dainty chocolate. These variants are crafted to make breakfast an enjoyable and
satisfying experience with a burst of flavour and crunch delivered through the
inclusion of a unique flavour pops format. Made with a natural mix of
multigrain and millet, the flavour pops make Saffola Muesli irresistibly crunchy
tillthe last bite. Moreover, each flavour is designed to satisfy the palate combined
with a blend of 15-in-1 fruits, nuts, seeds, millet & more, that make it a
powerhouse of nutrition.
Speaking about the launch of the new
products, Vaibhav Bhanchawat, Chief
Operating Officer - India & Foods Business (Marico Ltd.), says, "Our
foray into the Muesli Category marks a significant milestone in line with our
brand proposition of offering consumers “better for you” products with a “taste
first” approach. While there is a growing need of products that deliver
convenient nutrition, we also understand that consumers equally want their
breakfast to be exciting and uplifting as it sets the tone for the rest of the
day. We identified the opportunity to bring excitement and familiarity to a new
age category like Muesli, much like the success we have seen in making oats
exciting through Saffola Masala Oats. The idea was to deliver consumer delight through
our unique flavour pops format that gives a burst of flavour and an
irresistibly crunchy experience. We believe these popular flavours launched
under Saffola Muesli with Crunch Flavour Pops will help consumers “brighten up
their mornings to take on the day.”
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