Kolkata : A global exemplar in
sustainability, ITC, is the only company in the world of comparable dimensions
to be water, carbon and solid waste recycling positive for 20, 17 and 15 years
respectively. ITC has embraced an even more bold and ambitious Sustainability
2.0 (S2) vision anchored on the inclusive and innovative business models that
the Company has implemented on a large scale over many years. The goals
envisaged in S2.0 vision will further strengthen ITC’s multi-dimensional
efforts to combat climate change, enable the transition to a net zero economy,
work towards ensuring water security for all, restore biodiversity through
adoption of nature-based solutions, create an effective circular economy for
post-consumer packaging waste and scale up programmes that support sustainable
livelihoods. Aligned to this vision, ITC
Savlon has become the first in the category to use 70% recycled plastic
material in the PET film of Savlon Glycerin Soap wrapper. The initiative is
a breakthrough in embedding sustainability in the everyday routine of consumers
in India.
PCR or Post-Consumer Recycled Material is an environmentally friendly packaging that in which plastic is made from existing PET bottles and other plastics discarded after use. A sustainable choice in the form of wrapper in a category like soap will go a long way for reducing plastic waste. With this endeavour in mind, ITC leveraged its expertise in R&D and packaging design to use recycled plastic from used consumer products in the film of Savlon Glycerin Soaps wrappers.
Commenting on this new initiative, Sameer
Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC
Limited said, “ITC Savlon has been at the forefront of preventative
hygiene with a series of firsts offering innovative solutions to address
consumer needs. Savlon Glycerin Soap’s packaging with 70% recycled plastic is a
category first and truly adopts the principle of 3Rs – reduce, reuse and
recycle. The conscious and progressive step to use recycled material in one of
India’s most penetrated and largest FMCG categories not only addresses the
issue of post-consumer waste but also encourages consumers to make a more
responsible choice.”
No comments:
Post a Comment