SVF Brands wins big at afaqs! Foxglove Awards

Kolkata : SVF Brands wins three awards at afaqs! Foxglove Award - India’Biggest Advertising Award for younger agencies on 13th October 2022. SVF Brands wins a Silver for its entry in ‘Sunlight Tantir Rong’ under the Best Branded Content (Campaign) category at the national level. Along with it, it has won two awards at Regional Level from East Zone, a Gold for its entry in ‘Sunlight Tantir Rong’ under the Best Branded Content (Campaign) category and a Bronze for its entry in ‘Asian Paints Moner Thikana’ under the Best Brand Integration Category. hosted in Lower Parel, Mumbai and the awards were classified into 9 super categories and 50 sub-categories. More than 700 agencies and other entities participated in it over a span of 8 years. 

Conceptualized by SVF Brands, ‘Sunlight Tantir Rong’ highlights Bengal’s traditional handloom sector which has been struggling with the changing consumer preferences and rise of power looms. Covid has made the situation even worse. With ‘Sunlight Tantir Rong’ an initiative was launched to give the traditional weavers a platform to showcase their art. Traditional weavers from five major handloom clusters collaborated with one of the famous Kolkata-based clothing brands and an exclusive collection was launched.  

Also conceptualized by SVF Brands, ‘Asian Paints Moner Thikana’ gives an in-depth peek into the homes of Bengal's biggest superstars, their memories and their journeys in a 5-episode mini-series.  

Excited about the awards, Vice-President of Brand & Strategic Partnerships of SVF, Arindam Biswas said, “It is a big win for us. SVF Brands is just a 2-year young agency and in this short span of time winning 3 awards in Foxglove Awards is a matter of immense pride for us. ‘Sunlight Tantir Rong’ and ‘Asian Paints Moner Thikana’ are very special to me, which not only made an impact on social media but also rendered great results for the brands. The Awards have motivated us to do more meaningful content in the future.” 

SVF Brands is the brand division of SVF, Eastern India’s largest entertainment company. It associated with 100+ Brands and created 200+ campaigns in just 2 years. Based out of Kolkata, it is one of the fastest-growing media and creative agencies. The primary vision of SVF Brands is to strengthen how brand storytelling happens in Eastern India.