Kolkata : Good news for the film producers, business houses, banking and financial institutions, educational institutes, health service providers. Now, all of them can organise promotions of their upcoming films, initiatives, products, courses and special offers in Metro premises during commercial hours (from 8.00 am to 8.00 pm). In this new initiative taken by the traffic department of Metro Railway, they will be allowed to set up their kiosks (of 20 sq ft area) at all North-South and East-West Metro stations except Dumdum at the vacant spaces of the station premises. These kiosks may be installed at a nominal rate for a day/week/month basis.
Film producers may also bring the cast of their upcoming films to interact with the crowd and show the promo of the films as well as distribute leaflets and other publicity materials from these kiosks. The Metro Railway authority hopes that such an initiative will help these film personalities reach a larger target audience especially before the ensuing Puja.
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