SUN TV Network Limited today announced its Bengali general entertainment channel SUN Bangla.
With seven original shows, SUN Bangla will be available as a FREE TO AIR channel from 3 rd
February across West Bengal. Mr. Saravanan P, Head New Initiatives – SUN Network, Mr. Pratik Seal, Business Head – SUN Bangla and Mr. Arindam Ray, Programming Head – SUN Bangla were present at JW Marriot for the official announcement of the launch.
Speaking on the occasion, Mr. Saravanan P, Head New Initiatives – SUN Network said “After
south, Bengal contributes the maximum GRPs in the regional space. And this contribution is
only set to grow with digitization taking effect. Hence it makes strategic sense to expand into
this market and with our regional expertise we believe we have an offering which will be in line
with the expectations of the viewers of Bengal”
As a differentiator, actors Prosenjit Chatterjee, Koel Mullick, Subhasree Ganguly, Srabanty
Chatterjee, Nusrat Jahan, Koushani Mukherjee and Sayantika Banerjee had been roped in
by SUN Bangla as show ambassadors for its seven shows. These prominent actors appear in
the promotional campaigns for the shows, channel and in a 90-minutes curtain raiser show
which will be premiered on SUN Bangla on 3 rd February, 2019 at 4:25 PM. This in itself is a
novelty, as West Bengal market has never witnessed such a star studded opening affair for any
television channel.
Mr. Pratik Seal, Business Head-SUN Bangla added ‘’Bengalis have always been aspirational,
progressive and inspirational in outlook and yet rooted in cultural and social values. Through the
channel we aim to reflect the same cultural values. All our shows span across different genres
from socio-mythology to fantasy love story, from period drama to comedy, mirroring the true
essence of ‘Bangaliyana’.
Speaking on the content part, Mr. Arindam Ray-Programing Head of the channel said, “All our
stories have a deep rooted connection to the cultural and historical lineage of the state. For
instance, Kalighat Temple is an iconic pilgrimage destination. This holy temple is worshiped by
people from across India and abroad. However, how many of us know the myth associated with
it? Our opening show, Mahatirtha Kalighat, a socio-mythological tale catering to all age
groups, depicts the stories and events presented through the amalgamation of fictional and
historically inspired characters of how this century old sacred Shakti Peetha evolved and gives a
glimpse of ancient Bengal.”
He added, “SUN Bangla also taps the other nerve centers of Bengali mainstream with shows
like a fantasy folklore Beder Meye Jyotsna, a spy thriller Simana Periye that unites the two
Bengals, a first of a kind Bengali super-hero caper about a boy named Keshav, a dramedy
Gangster Ganga, a musical drama Asha-Lata and for the sports loving Bengalis, a sports
inspired show Sagarika.
all photo courtesy : Rajib Mukherjee
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