Kolkata : India's first fashion-focused business reality show, Pitch To Get Rich, is returning with a significantly larger investment commitment for its second season. The Fashion Entrepreneur Fund (FEF), supported by actor-investor Akshay Kumar, filmmaker Karan Johar and a consortium of prominent business leaders, has announced a ₹100 crore investment pool aimed at identifying and scaling promising fashion ventures across India.
The newly announced fund represents a 150 per cent increase from the previous season, positioning Season 2 among the country's largest startup funding opportunities dedicated exclusively to the fashion and lifestyle sector.
Backed by industry stalwarts including Ravi Jaipuria, Naveen Jindal, Gaurav Dalmia, Sonali Dugar, Manju Yagnik, along with FEF Chairman Vagish Pathak, the initiative seeks to bridge the long-standing funding and mentorship gap faced by emerging fashion entrepreneurs.
Applications are now open for founders operating in apparel, footwear, accessories, couture, sustainable fashion, direct-to-consumer (D2C) brands and emerging lifestyle businesses with scalable growth potential.
The inaugural season witnessed several participating brands secure investments, strategic mentorship and accelerated market expansion. Companies such as Love Kiki, Banana Club and DMO Dot emerged as notable success stories after joining the FEF ecosystem.
Speaking about the launch, Akshay Kumar, Promoter and Investor at Fashion Entrepreneur Fund, said, "India's fashion entrepreneurs have the talent and ambition to build world-class brands. Through Pitch To Get Rich, we're creating opportunities for founders to access the capital, mentorship and support they need to scale. This ₹100 crore commitment is our investment in the future of Indian fashion."
Commenting on the announcement, Vagish Pathak, Chairman of FEF, and Sanjay Nigam, Founder of FEF, highlighted the sector's growth potential.
"India's fashion industry is already worth over ₹10 lakh crore, yet access to capital, mentorship and growth opportunities remains limited for many emerging brands. Season 1 demonstrated what founders can achieve when provided with the right ecosystem. With Season 2, we are taking our biggest leap yet by committing ₹100 crore towards discovering and scaling the next generation of fashion success stories," they said.
Apart from investment capital, selected entrepreneurs will gain access to mentorship, strategic business guidance, industry networks and long-term growth support through FEF's venture studio model.
With higher stakes, bigger investments and increased participation from investors and industry leaders, Pitch To Get Rich Season 2 aims to create the next wave of breakout fashion brands in India.
Registrations are currently open, with applications being accepted from entrepreneurs nationwide.
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