Siliguri : The Siliguri Champions Trophy 2025 has started with competitive matches and strong participation from cricket teams across North Bengal and the Northeast. With many teams participating, the tournament is becoming an important event in the region’s sporting calendar. This year’s edition has also seen increased visibility and engagement, thanks to support from global brands such as Wai Wai. The noodle brand’s partnership is strengthening grassroots cricket and providing young athletes with a bigger stage to shine.
Football is still the most popular sport in North Bengal and Northeast India, but cricket is growing in popularity as well. Tournaments like the Siliguri Champions Trophy play an important role in helping young players gain experience and improve their talent. “Local sports leagues are the backbone of future national and international talent. It’s important that we create the right platforms and experiences for young players,” said Varun Chaudhary, Global CEO of CG Foods, the maker of Wai Wai. “Wai Wai has always been proud to support initiatives that bring communities together and celebrate youth potential.”
The Siliguri Champions Trophy promotes local talent by providing a competitive platform and is recognized as a community-driven event. Popular youth-oriented brands such as Wai Wai back the sports tournament, boosting its appeal and encouraging broader participation. As the tournament progresses, fans and organizers hope that the league will inspire more young athletes and draw greater attention to regional cricket.
Wai Wai has consistently shown its commitment to corporate social responsibility by supporting local communities, promoting sports development, and contributing to the welfare of the Northeast community.
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