Kolkata : As part of its commitment to safeguard the
health of the future generations, Dabur Vita, a complete Health Food Drink from
the House of Dabur, today announced the launch of a Mega Health Awareness Campaign
to promote 7 vital health needs like good digestion, respiratory health, strong
bones & muscle, strength - stamina, and better immunity among school-going children.
The
drive was flagged off in Kolkata with a special session covering more than 300 kids
from Future Laureates Academy. The kids were educated on the
importance of mental alertness, physical stamina and a strong immunity through
basic hygiene practices and a nutritious diet. A special Health Kit comprising Dabur
Vita was also provided to these students.
Speaking on the occasion, Mr. Dinesh Kumar, Manager-Corporate Communications,
Dabur India Ltd. said, “Nowadays, kids want to excel in
everything - from studies to sports to extra-curricular activities, thus they
require a balanced and nutritious diet to support their growth and development.
A complete health drink can provide essential vitamins, minerals, and nutrients
that may be missing from their regular diet. Dabur Vita is a health drink which
helps provide essential nutrients to kids to help them grow and develop. Built
on Dabur's legacy of quality, trust and experience of over 138 years, Dabur
Vita contains the goodness of more than 30 Ayurvedic boosters like Ashwagandha,
Giloy, Brahmi and Shankspushpi etc., which bring the health benefits of Ayurveda
in a tasty chocolaty drink. It is formulated to meet the 7 vital growth needs
of kids like physical growth, brain development, strength-stamina, strong bones
& muscle, and digestive & respiratory health to promote a comprehensive
well-being”.
Dr.
Madhurima Nanda said, “A balanced diet including fruits,
vegetables, whole grains, along with a good health drink support comprehensive
physical & mental development of children. Physical & Mental Growth requires
macro & micronutrients nutrients as well as phytonutrients or the natural
substances from plant with benefits that support a good health. Few examples
include those from herbs like Amla & Ashwagandha that help in modulating
immune functions to prevent specific diseases, Brahmi & Shankhapushpi that support
learning & concentration, and Draksha that act as antioxidant, helping
protect your body from day-to-day cell damage.”
“To
create awareness about the importance of having a well-nutritious diet for an
overall development of Kids, Dabur Vita has joined hands with leading Sports
Academies/Schools from Twenty cities in India. Through this campaign, we intend
to educate the kids about the diet and nutritious foods which are crucial for
the body, brain development and stronger bones. It is very important to
maintain physical stamina and growth, besides focusing on a strong immunity, in
strengthening a kid’s overall development,” Mr. Kumar added.
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