Kolkata: With summer upon us and monsoons not far ahead, homeowners will need to prepare themselves for the rains and roof leakages that come with it. Considering this, Asian Paints has launched a new campaign & TVC for ‘SmartCare Damp Proof’ featuring brand ambassador Ranbir Kapoor and the versatile Manoj Pahwa. The engaging and entertaining musical face-off highlights the effective solution for challenges of seasonal dampness and leakages from roofs and terraces.
In the TVC conceptualized by Ogilvy, Ranbir Kapoor, and Manoj Pahwa, indulge in a humorous Qawwali battle. They take viewers on a relatable journey of a homeowner's plight of leaky roof and damp ceilings. The TVC goes on to showcase the formidable power of ‘Asian Paints SmartCare Damp Proof’ as the ultimate saviour of homes for roof and terrace waterproofing.
The film effectively conveys the message that the
product provides a lasting solution to leakage issues, ultimately providing
homeowners with a stress-free living experience. With Triple Layer Flex Armour®Technology,
this product ensures superior crack bridging and strong adhesion and comes with
an 8-year warranty to prove its reliability.
Commenting
on the new national launch campaign, Amit Syngle, MD and CEO, Asian Paints Ltd said “For decades, through our continued
devotion, Asian Paints has provided homeowners with innovative solutions to
create a cosy, warm and stress-free life at home. Our unwavering
commitment to our valued customers is reflected in the solutions we create for
the various needs of customers. ‘Asian
Paints SmartCare Damp Proof’ offers homeowners a long-lasting solution to
the problem of leakage and dampness from terraces. With our latest campaign, we
aim at captivating viewers' attention through a Qawwali face-off between star
entertainers, Ranbir Kapoor and Manoj Pahwa to emphasize the importance of
fixing leakages in a timely manner. Our endeavour is to offer solutions that
customers can opt for before the monsoons knock on their door.”
Find the link to the new TVC below:
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