Kolkata : Yatra Online Limited ("Yatra"), India's leading corporate travel services provider and one of India’s leading online travel companies, has rolled out their latest campaign - 'Jab Yatra hai toh kaahe ka dar, #BindaasPlanKar' to offer stress-free travel to its customers. The campaign is focused on the cancellation protection feature available on Yatra.com which ensures a smooth yatra for travelers despite any pesky disruptions or unconfirmed plans. Cancellation protection is an insurance policy offered by ‘Liberty General Insurance Ltd’ for the customers of Yatra booking flight tickets on Yatra’s website, mobile site, and mobile app. This product facilitates customers to claim the reimbursement of flight ticket cost applied in the event of cancellation of the flight ticket.
To back this latest offering and drive
adoption, this digital marketing campaign will include 3 digital video commercials (DVCs) featuring popular faces of the Delhi Capital – Shafali
Verma, Shikha Pandey, Taniya Bhatia,
Alice Capsey and Tara Norris. All three DVCs focus on apprehensions that travelers have in booking
their travel in advance and how the feature of cancellation protection
addresses the concern.
Travel planning can be stressful,
especially with the unpredictability of circumstances. Yatra Online Ltd aims to
address this pain point by offering a solution that allows travelers to plan
their trips without worrying about end moment cancellations.
Link of DVC 1 -https://www.youtube.com/watch?v=tCCEevhVyZ4
Commenting on the cancellation
protection feature and the digital films, Dhruv Shringi, Whole-time Director
and Chief Executive Officer, Yatra Online Limited said, “We understand that travelers want to explore the
world, but unforeseen circumstances can lead to cancellations. With cancellation
protection feature and #BindaasPlanKar, we aim to provide a safety net for our customers,
ensuring that they can travel with confidence. The expression of our campaign
is a portrayal of our continued dedication to offer a care-free experience to
our consumers. Travelers have evolved preferences and we are excited to
introduce a flexible, comfortable, and cost-effective feature for their travel
planning.”
The #BindaasPlanKar
campaign can be a game-changer for the travel industry, providing customers
with a unique and valuable feature that has the potential to set Yatra.com
apart from its competitors. The cancellation protection feature is available on
Yatra.com for all domestic flights. The #BindaasPlanKar
campaign intends to make travel planning stress-free and convenient for all
Yatra.com users. With Yatra Online Ltd's commitment to customer satisfaction,
travelers will be able to now plan their trips with confidence and ease.
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