India : Flipkart, India’s homegrown e-commerce marketplace, today announced the date of its first-ever dedicated Flipkart Samarth sale event - ‘Crafted by Bharat’ to be held on January 26, marking the occasion of India’s Republic Day. The event will focus on celebrating India’s rich culture and heritage by showcasing the wide range of handicrafts and handlooms from across the country.
Crafted by Bharat will see participation from artisans, weavers, people with disabilities and rural and urban women working in self-help groups associated with the Flipkart Samarth program from every corner of the country, including Tier 2 and 3 cities such as Bhagalpur, Bhopal, Gandhinagar, Howrah, Kalyani Lucknow, Nuapatna, Saharanpur, Sikar, Surat, and Vijayawada, among others. The event is a part of Flipkart’s continued efforts to partner with Flipkart Samarth artisans, weavers and handicraft makers by providing market access to a nationwide customer base of more than 400 million consumers. Flipkart is helping transform the livelihoods of these communities while supporting the ‘Aatmanirbhar Bharat’ vision of our government. At the event, customers will have access to great value propositions for a wide range of products curated by partners with rich cultural heritage and high regional significance such as Garvi Gurjari - one of the largest emporiums from the western region; Biswa Bangla - showcasing traditional Bengali handicrafts, fabrics and artifacts; Khadi products, chikankari, and zari-zardozi work; and Karnataka's renowned handloom and handicraft brands such as Cauvery.
Announcing the launch of Crafted by Bharat, Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group, commented, “The Flipkart Samarth program has grown 5X over the past year and continues to see accelerated growth each quarter. Being a homegrown company, we are committed to continue working towards creating more opportunities for increasing business growth for India’s local communities. With this dedicated sale event, we are looking forward to providing our Flipkart Samarth partners a platform where they can showcase their diverse products and at the same time, bring our customers closer to India’s rich historic culture. With millions of Indians shopping online, small enterprises and artisans can now move beyond their local communities and gain access to opportunities that truly reflect the worth of their efforts.”
Flipkart Samarth was launched in 2019 and has been designed to democratize e-commerce through technology and build a sustainable and inclusive platform for these under-served domestic communities, with a special focus on women-led enterprises and people with disabilities. Under this program, Flipkart has been working with several Government entities, livelihood missions and NGO partners to onboard rural entrepreneurs from across the country. Today, Flipkart Samarth impacts over a million livelihoods by helping them adapt and leverage digital commerce.
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