Accenture and Microsoft expand Project Amplify to support10 startups and social enterprises in India - Songoti

Accenture and Microsoft expand Project Amplify to support10 startups and social enterprises in India

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Kolkata – Accenture (NYSE: ACN) and Microsoft inIndia are supporting10 startups, which focus on social impact and sustainability, by helping them to scaletheir emerging solutions and business models.The joint initiative, called Project Amplify is Asia Pacific-wide and accelerates the growth of 33 startups from across the region. The initiative extendsactivities launchedin South Asiain 2020 welcoming business ventures from Singapore, Australia, Japan, Sri Lanka, and more. The initiative has a long-term goal of accelerating Asia’s potential and improving millions of lives in the region and globally, by addressing diverse societal challenges. Purpose-driven startupsfrom India participating in Project Amplify includeJaljeevika, eKutir, Everwell, Fluxgen, Docturnal, BrainSight AI, Fresh On Table, FreshR, Rocket Learning and Blink Foundation. These startups selected for the program have demonstrated how their product, service, and operations address a significant social or environmental problem and have shown early signs of impact. ThroughProject Amplify in India,all 10startupswill havethe opportunity to access the latesttechnologies, as well as know-how, expertise and mentoring


 from both Accenture and Microsoft. The companies will help startups test and validate proof-of-concepts to re-envision and expand the impact and social benefit of their solutions. "Social enterprises face many challenges, including access to technology and innovation expertise to scale their solutions," said Sanjay Podder, managing director and Technology Sustainability Innovation lead at Accenture."By leveraging the technology expertise and networks of both Accenture and Microsoft, we can help bridge this gap. As thesesocial enterprisesexpand their reach,we hope to see significant improvementin the status of vulnerable groups in our communities that need supportin sustainability, healthcare, education and agriculture." "At Microsoft, we empower organizations and individuals to achieve more, through co-innovations and trusted partnerships. We’re committed to addressing some of India’s most pressing challenges, including expanding access to healthcare, education and finance. Many of the social


 enterprises in Project Amplify are focused on solving these issues, and we’re honored to support them with the technology, expertise and ecosystem they need to scale and make meaningful change,” said Lathika Pai, Country Head, Venture Capital and Private Equity Partnerships, Microsoft India. “I am confident that equipped with the right tools and support from Microsoft, these startups can grow and accelerate India’s future as an engine for global innovation, while driving societal progress. Collaborating with Accenture will help turn lifelong passions of mission-driven enterprises into reality and deliver greater positive change for millions of people in India." Accenture will focus on helping startups apply technologies to address critical challenges facing environment and society and to advance organisations' sustainability agendas. Microsoft's involvement in Project Amplify is part of its Global Social Entrepreneurship programme designed to help social enterprises build and scale their companies to do good globally. The Global Social Entrepreneurship programme offers qualified startups access to technology, education, customers and grants.

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