Kolkata :
After completing a successful tour down south and in west, ITC Sunfeast Dark
Fantasy's iconic Fantasy Spaceship made its way to Kolkata for the next leg of
its journey, continuing the brand's innovative campaign "Big Fantasies: Give Wings to Your Imagination." The
event took place in renowned schools across Kolkata like Delhi Public World School,
Calcutta Public School, Vels Global School and more and was met with excitement vibrant group of students
witnessed their imagination come to life.
Commenting on the launch of the new initiative, Ali Harris Shere, COO, Biscuits and Cakes
Cluster, Foods Division, ITC Limited shared, "At Sunfeast Dark Fantasy, we believe that the power of fantasy and
imagination is critical for transforming kids’ life from the ordinary to
something truly extra-ordinary. With 'Big Fantasies,' we are proud to bring a
never-seen-before tech on wheels in India, offering kids a unique platform to
express themselves and see their fantasies come alive. It was delightful to
witness the excitement and reactions of the students in Kolkata as they
interacted with their drawings on the screen. Over the next one month we aspire
to provide this experience to many more children in the city”.
The Fantasy Spaceship—a
specially designed bus outfitted with advanced interactive screens. Powered by
a combination of cutting-edge technology, it transforms children's hand-drawn
designs into vibrant digital creations, preserving their original charm. Once
scanned, their artwork is digitally transformed into 3D interactive characters,
displayed on large touch enabled screens thus immersing themselves in a world
where imagination met innovation.
This initiative by ITC Sunfeast Dark Fantasy
aims to inspire young minds by blending art, science, and technology, with the
ultimate goal of sparking limitless creativity.
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