Kolkata :
This festive season, the National
Restaurant Association of India (NRAI) is proud to announce the return of its
cherished CSR initiative, Santa’s Cause. Launched by the NRAI Kolkata Chapter
in 2019, this heartfelt endeavour has grown into a nationwide movement,
embraced by NRAI Chapters across India.
Santa's Cause, NRAI's heartfelt initiative,
exemplifies the spirit of giving by delivering gifts and basic needs to
underprivileged children, elderly residents, and less fortunate communities.
Every year, NRAI members and our generous guests wear Santa hats to spread
warmth, hope, and joy. NRAI members have also joined for contribution to make
the Christmas season more inclusive by fostering community spirit through acts
of kindness and thoughtful gestures.
This year's Santa Cause initiative benefited 2700
children from St. Xavier's School (Paikhali Primary School), Ramrick Institute,
St. James School, Dhapa Bustee Welfare, St Augustine School, Aashiyana Happy
Home, Bustee welfare Primary & Secondary School, Universal Smile, and Tata
Medical Centre. The program sustained by the generous donations of NRAI Kolkata
members, brought smiles to these children and made the holiday season truly
magical.
Speaking on
the Santa’s Cause initiative, Sagar Daryani, NRAI President said "Santa's Cause
is a reflection of the restaurant industry's unwavering commitment to giving
back to the community. We hope that by working together to bring joy, warmth,
and support to those in need, we can inspire a collective spirit of compassion
and generosity during the festive season. Every act of kindness has the
potential to have a long-term impact, and I am proud of how NRAI members have
embraced this initiative with open hearts year after year."
Speaking
about the initiative, Mr. Pratap Daryanani, NRAI Kolkata Chapter CSR Committee
Head,
said, “Santa’s Cause is not just about distributing gifts; it’s about bringing
happiness to children who deserve it the most. Through the unwavering
generosity of our NRAI Kolkata members, we are able to provide a magical
holiday experience for these deserving children. It's an honour to be a part of
such a heart-warming initiative."
"Santa’s Cause" is planned and executed
by a dedicated team of NRAI members with secretariat who oversee the collection
of donations, procurement of gifts, and the scheduling of distribution events.
The program extends beyond gift distribution; it creates memorable experiences
for the children. Activities such as singing, dancing, and poetry recitation
bring joy to both the kids and the volunteers. The moments are captured in
photographs, which are shared on NRAI Kolkata’s social media platforms, along
with mentions of the NGOs involved, to celebrate the spirit of giving and
community.
Santa's Cause is a heartfelt initiative aimed at
giving back to society by bringing joy to people's faces and making the
Christmas season truly memorable for everyone. Organized by the CSR Committees
of all NRAI Chapters, this initiative thrives on the enthusiastic participation
and generous support of NRAI members and restaurant patrons. The initiative,
runs entirely on goodwill, embodies the true spirit of the season by spreading
the joy of giving and making a significant difference.
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