Kolkata : As part of its commitment to
safeguard the health of the future generations, Dabur Vita, a complete Health
Food Drink from the House of Dabur, today announced the launch of a Mega Health
Awareness Campaign to promote 7 vital health needs like good digestion,
respiratory health, strong bones & muscle, strength - stamina, and better immunity
among school-going children.
The drive was flagged off in Kolkata with a special session covering
more than 300 kids from Subhas Nagar Colony Athletic Club. The kids were
educated on the importance of mental alertness, physical stamina and a strong
immunity through basic hygiene practices and a nutritious diet. A special Health
Kit comprising Dabur Vita was also provided to these students.
Speaking on the occasion, Mr.
Dinesh Kumar, Manager-Corporate Communications, Dabur India Ltd. said, “Nowadays, kids want to
excel in everything - from studies to sports to extra-curricular activities,
thus they require a balanced and nutritious diet to support their growth and
development. A complete health drink can provide essential vitamins, minerals, and
nutrients that may be missing from their regular diet. Dabur Vita is a health
drink which helps provide essential nutrients to kids to help them grow and
develop. Built on Dabur's legacy of quality, trust and experience of over 138
years, Dabur Vita contains the goodness of more than 30 Ayurvedic boosters like
Ashwagandha, Giloy, Brahmi and Shankspushpi etc., which bring the health benefits
of Ayurveda in a tasty chocolaty drink. It is formulated to meet the 7 vital
growth needs of kids like physical growth, brain development, strength-stamina,
strong bones & muscle, and digestive &respiratory health to promote a comprehensive
well-being.”
Dr. Parmeshwar Arora said, “A balanced diet including
fruits, vegetables, whole grains, along with a good health drink support comprehensive
physical & mental development of children. Physical & Mental Growth requires
macro & micronutrients nutrients as well as phytonutrients or the natural
substances from plant with benefits that support a good health. Few examples
include those from herbs like Amla & Ashwagandha that help in modulating
immune functions to prevent specific diseases, Brahmi & Shankhapushpi that support
learning & concentration, and Draksha that act as antioxidant, helping
protect your body from day-to-day cell damage.”
“To create awareness about the importance of having a
well-nutritious diet for an overall development of Kids, Dabur Vita has joined
hands with leading Sports Academies/Schools from Twenty cities in India.
Through this campaign, we intend to educate the kids about the diet and
nutritious foods which are crucial for the body, brain development and stronger
bones. It is very important to maintain physical stamina and growth, besides focusing
on a strong immunity, in strengthening a kid’s overall development,” Mr. Kumar added.
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