Kolkata: ASICS is announcing the launch of the GEL-NIMBUS™
25 running shoes, the most comfortable running shoe*, designed to help everyone
experience the uplifting power of running on the body and mind. Rated by
runners as the number 1 in comfort in an independent test by The Biomechanics
Lab in South Australia, the GEL-NIMBUS™ 25 offers more cushioning and softer
landings for the most comfortable running experience.
The GEL-NIMBUS™ 25 features new PureGEL™ technology
which is softer than previous GEL™ technology, creating the softest landings to
date. The PureGEL™ technology which is not visible from the outside is
strategically integrated in the midsole to deliver enhanced shock absorption
and smoother transitions.
Designed to provide improved underfoot comfort, the
shoe comes with new lightweight and energetic FF BLAST™ PLUS ECO cushioning,
featuring 20% more foam compared to previous iterations. The foam is made from
at least 20% bio-based material from renewable sources such as leftover waste
from sugar cane processing.
A new soft, yet breathable and stretchy knit tongue
and collar construction deliver an easier step-in and a more adaptive fit,
helping the shoe to feel like an extension of the foot and make each stride
more comfortable and smoother.
Laura Bolgen, Senior Manager Global Product Line,
Performance Running Footwear at ASICS said: “Following ASICS design philosophy, we use
athlete wear testing, biomechanical research, sustainable methods and decades
of craftsmanship to create products that feel best for both body and mind. For
the development of the GEL-NIMBUS™ 25, we set the bar very high. We knew that
our ambitious goal of 'creating the most comfortable running shoe' was one that
would require even more design and development work as well as internal and
external testing and consumer validation. As a team, we’re incredibly proud of
what we’ve been able to accomplish throughout the 18+ months of tireless
development work, and we hope that every runner will feel the difference that
this uniquely comfortable GEL-NIMBUS™ model has to offer.”
Rajat Khurana, Managing Director, ASICS India, and
South Asia, said "We,
at ASICS are committed to providing a transformative experience in the lives of
consumers by incorporating innovation and technology into our solutions with
every new release. The Gel-Nimbus delivers more comfort and cushioning than
ever before, allowing each athlete to unlock their true potential. We intend to
continue creating the best products for every athlete and help them achieve a
sound mind and a sound body.”
Independent comfort test by The Biomechanics Lab,
South Australia.
ASICS Global commissioned Dr. Chris Bishop Ph.D.
from The Biomechanics Lab in South Australia to design and deliver an
independent study to compare the comfort of the new GEL-NIMBUS™ 25 shoe to
three leading competitor’s shoes and its predecessor, the GEL-NIMBUS™ 24. The
research study explored three primary research questions, including, most
importantly: Is the GEL-NIMBUS™ 25 a more comfortable running shoe than the four
comparator shoes tested?
100 runners (52 men, and 48 women) were recruited
for this study, which took place over an eight-week period. Study participants
ran in all five pairs of shoes which were made to be completely unrecognizable,
so no brand or design biases came into effect. The test participants had to run
on an instrumented treadmill at a pace of 10km/hour for three minutes and were
asked to rate the comfort of each shoe based on various comfort-related
criteria, including heel cushioning, forefoot cushioning, shoe stability and
forefoot flexibility.
An independent statistical analysis of the results
using three different measurement models was conducted and the results were
clear: The GEL-NIMBUS™ 25 was rated as the number one in comfort.
Dr. Chris Bishop Ph.D., podiatrist and adjunct
research fellow at the University of South Australia explained: “Comfort is a
perception factor which is not a biomechanical variable and it’s not the same
for every individual. However, the results of this study were conclusive: the
GEL-NIMBUS™ 25 was statistically the most comfortable running shoe tested.”
The GEL-NIMBUS™ 25 is available for men and women
from ASICS retail, online stores and specialists running outlets globally from
February 1, 2023 for INR 15999/-.
Is this really
the most comfortable running shoe? Comfort is subjective, so judge for
yourself. Try ASICS latest product innovation and tell us how running in ASICS
makes you feel. To find out more about the GEL-NIMBUS™ 25 shoe, please visit asics.com.
*Tested by 100
runners against competitor products. Independent comfort test, The Biomechanics
Lab, South Australia, October 2022.
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