Kolkata : Marico Limited, one of India’s leading FMCG companies, announces
the launch of Nihar Naturals’ all-new beauty-inspired range of hair oils crafted
to meet the evolving needs of today’s woman. Marking a significant expansion of
the brand’s portfolio, the new range that blend the timeless nourishment of
coconut with the goodness of natural
ingredients, each crafted to address specific hair concerns. Nihar Naturals Aloe Vera Coconut Hair Oil offers moisture
lock for soft, silky hair; Nihar
Naturals Rosemary Coconut Hair Oil helps to nourish hair for long, thick
strands; and Nihar Naturals Almond Coconut Hair Oil promotes healthy and stronger
hair.
This new range
represents a step forward in making everyday haircare both effective and
meaningful, providing women with simple, trusted solutions tailored to their
unique hair type. With this launch, Nihar Naturals is not only pioneering new
trends in the market but also establishing a leadership position through
innovations that shape and inspire the category. As the leading hair oil brand
in West Bengal and the wider eastern region, Nihar Naturals enjoys deep
cultural resonance, with every second household in West Bengal choosing the
brand — a true testament to the brand’s strong regional roots. More than just a
portfolio expansion, this launch is a cultural and emotional milestone. Nihar
Naturals, a name deeply embedded in Bengali households, pays homage to the
evolving identity of the modern Bengali woman — one who cherishes tradition
while embracing purpose and progress.
Speaking on the launch, Ashish Goupal, Chief Executive Officer- India Core Business, Marico
Limited said, “At Marico, we take immense pride in creating products that
truly make a difference in people's lives. Nihar Naturals has been more than
just a household name in West Bengal – it has become an integral part of daily
rituals and cherished traditions. Today’s modern consumers seek
haircare solutions that not only honor this heritage but also address their
evolving needs. With this new launch, we want to offer more tailored solutions
to women, based on their individual and diverse hair needs, while staying true
to our values of trust, care, and nourishment. By blending tradition with
innovation, we continue to lead the way in redefining haircare for the
contemporary Bengali woman.”
The new range is now available at general trade outlets and modern
retail stores across West Bengal, priced at Rs. 43 for 99ml. With this
launch, Nihar Naturals reaffirms its enduring commitment to being a trusted
partner in every Bengali woman’s hair journey.
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