Kolkata : Dabur Amla Hair Oil, India’s leading hair
oil brand, has launched a campaign titled “Hair
Washing Se Pehle, Dabur Amla Wali Oiling Ji,” featuring its brand
ambassador, Deepika Padukone. The
campaign is designed to revive the time-tested practice of pre-wash oiling,
positioning it as a vital and modern ritual for today’s fast-paced consumers.
In
an era of quick fixes, the campaign encourages young Indians to embrace a small
yet meaningful change by making oiling before shampoo a non-negotiable step in
their hair care routine. The core message blends tradition and science,
supported by a catchy jingle featuring Deepika Padukone that reinforces the
ritual in a memorable way across all touchpoints.
"With
this campaign, we are not just driving awareness—we are driving a behavioral
change. Oiling before hair wash is a simple shift but one with long-term
benefits for hair health," said Abhishek
Jugran, Executive Director -Marketing, Dabur India Ltd. "By combining
cultural insight, scientific efficacy, and a memorable jingle, we have made
Dabur Amla Hair Oil relevant for today’s generation while staying true to its
legacy of trust and Mazbooti which has made Dabur Amla the World’s No. 1 Hair
Oil."
Ankur Kumar, Head of
Marketing, Hair Care, Dabur India Ltd., added,
"This campaign reminds consumers of a time-tested haircare ritual that
generations have trusted. With Deepika Padukone as the face of this campaign,
Dabur Amla reinforces that oiling is not optional—it is the essential,
foundational step for truly healthy hair. Oiling with Dabur Amla before every
wash is the simplest yet most powerful step towards stronger, longer, and
thicker hair."
The
campaign was conceptualized and executed in partnership with Ogilvy North.
"Our goal was to make Dabur Amla Oil relevant to the new generation by
understanding their existing behaviors and positioning the product as a natural
fit within their daily routines, rather than simply preaching its
benefits," said Prakash Nair,
President of Ogilvy North.
The
brand's mission is to make oiling with Dabur Amla more frequent and relevant
for today's youth. The campaign's message is being amplified through a
comprehensive and integrated media plan.
Youtube Link:
https://youtu.be/pdo_5qEsJJU?feature=shared
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