Kolkata : Dabur Glucose, the leading instant energy drink from the House of Dabur, announced the launch of a mega Campaign ‘Energize India’ to promote young sporting talent and drive awareness about the importance of energy and stamina among young athletes in major sports academies across India.
As part of the campaign, Dabur Glucose conducted a
special awareness session on energy and stamina management at the Arose United Football Club, Shyamnagar in West
Bengal, featuring Group Club Manager-Tanmoy Bhattacharyya, Head Coach-Biswajit
Dey, Coach & Technical Director-Jahar Das, and Dinesh Kumar from Dabur
India, in the field. This session provided valuable insights and strategies to
help athletes optimize their performance and achieve their full potential.
Dabur also felicitated top athletes of this academy.
"We are delighted to launch our 'Energize
India' campaign to promote the importance of energy and stamina among young
athletes and provide them with the necessary energy to excel in their
respective sports. As a brand, Dabur Glucose is a perfect fit for athletes,
sports enthusiasts, and people who lead an active lifestyle. The product is
designed to provide an instant energy boost, which is essential for individuals
engaged in physical activities,” Dinesh
Kumar, Manager, Corporate Communication, Dabur India Ltd. said.
The energy sessions, conducted by Head Coach Biswajit Dey focused on
educating young athletes about the importance of proper nutrition and hydration
to ensure optimal performance. The session also included tips and techniques to
improve stamina and endurance, which are crucial for any athlete.
“Dabur Glucose has always been committed to promoting a healthy and active lifestyle among our youth. This partnership with young athletes is another step forward towards achieving this goal. With its refreshing taste and instant energy boost, Dabur Glucose is the perfect choice for young athletes to stay energized and perform at their best,” Mr. Kumar added.
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