Kolkata: Tata Soulfull, a prominent
brand from Tata Consumer Products, renowned for its ‘wholesome’ snacks and
breakfast cereals, is excited to unveil its latest innovation: Tata Soulfull
Corn Flakes+. This first of its kind millet-poweredcornflakes
is available in two delightful variants—Original (available in 475g and 260g)
and Honey Almond (available in 450g and 170g), tailored to suit the Indian palate.
Recognizing the gap in the
market for high-fibre cornflakes, Tata Soulfull has developed Corn Flakes+, a
unique blend of Corn with Jowar in every flake. This innovative cereal offers a
satisfying crunch while boosting the fibre content and remaining cholesterol
free: A great choice for health-conscious Indian consumer.
Tata Soulfull Corn Flakes+
redefines breakfast and snacking by merging taste and wholesome eating. The
unique blend ensures that it maintains its delightful crunch even when enjoyed
with warm milk, making it a perfect option for families seeking wholesome and
convenient meal solutions. This product aligns with Tata Soulfull’s mission to
make millets a modern staple in everyday diets.
As part of its ongoing
mission, Tata Soulfull aims to elevate the humble grain by showcasing its
benefits and integrating it into contemporary, convenient food formats. The
company's portfolio already includes a range of millet-based products such as
Millet Muesli,
Ragi Bites, and Masala Oats+, all crafted with the same wholesome approach.
Tata Soulfull’s expansion
into the breakfast cereal segment showcases its dedication to promoting ‘Desh
ke Millets’—a movement to make traditional grains like Ragi, Jowar, and Bajra
accessible to every Indian household.
Commenting
on the product launch, Rasika Prashant, Chief Marketing Officer, Soulfull said, “At Tata Soulfull, we are deeply committed to identifying unmet needs
in the wholesome snacking and breakfast categories. With evolving consumer
preferences and a growing awareness around health and wellness, it's imperative
for us to bridge these gaps with innovative solutions. The launch of Tata
Soulfull Corn Flakes+ is a step forward in this journey, addressing a clear
demand for a high-fibre, wholesome breakfast option and we’re excited to see
how Tata Soulfull Corn Flakes+ enriches breakfast tables across the country.”
With this launch, Tata
Soulfull re-affirms its commitment to innovation in the food industry. The
brand plans to continue expanding its range of millet-based products and making
them relevant for the 21st century.
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