Kolkata : ITC's Sunfeast Wowzers, is excited to announce the beginning of an exciting journey with none other than King of Bollywood - Shah Rukh Khan.
Sunfeast Wowzers is already making waves in the cracker segment with its differentiated, multi-sensorial experience—loaded with rich, bold cheesy flavour, this indulgent treat also features a distinctive 14-layer crispy texture, delivering an irresistible fusion of mesmerising cheese & crunch. This unique sensorial profile not only sets the product apart but also transforms everyday snacking into a moment of indulgent delight. With Shah Rukh Khan on board, the brand is set to elevate its imagery and cement its position as the go-to choice for snack time. His unmatched charisma and deep emotional resonance with audiences seamlessly align with the brand’s vibrant persona—adding a powerful layer of emotion, charm, and delight that deepens consumer connect and recall.
To mark this milestone, Sunfeast Wowzers is launching an exciting TVC featuring Shah Rukh Khan, where he brings indulgence to life in his unique style. Conceptualized by Ogilvy, the tagline ‘Iske Har Bite Mein Hai Wow!’, captures the essence of this game-changing snack. The campaign will be rolled out extensively across all digital media platforms.
Commenting on the latest partnership, Mr. Ali Harris Shere, Chief Operating Officer, Biscuits and Cakes Cluster, Foods Division ITC Ltd., said, “Sunfeast Wowzers is more than just a cracker; it’s an experience that blends cheesy indulgence with crunch. Who better than Shah Rukh Khan to represent this ‘Wow’ factor? Sunfeast Wowzers offers a multi-textural delight which perfectly aligns with his charismatic personality, making the partnership even more special.”
"I've always believed that all magical moments have a ‘Wow’ in them. Sunfeast Wowzers is all about that ‘Wow’ factor—which comes from the fusion of melty cheesy delight and crisp, flaky layers. It’s the perfect snack to add a touch of delight to any moment. I’m thrilled to be part of this journey with Sunfeast Wowzers, and I hope everyone enjoys this indulgent experience just as much as I do." Shah Rukh Khan
Sunfeast Wowzers is available in two delightful variants – Cheese crème enrobed cracker and Lemon crème enrobed cracker across general trade, modern trade and quick-delivery platforms.
Link to the campaign TVC: https://www.youtube.com/watch?v=EEwSJzXZm28&feature=youtu.be
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